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Successful Innovation and Design for the Healthcare Market

John Adcock – Managing Director Advena Ltd will be speaking at the  ‘Medilink Design & Innovation Masterclass’ at Medilink West Midlands, Medical Technologies Innovation Centre, 4 Greenfield Crescent, Edgbaston, Birmingham, B15 3BE  on Wednesday 25th September – 9:30am – 4:00pm

John will be sharing his experience and providing good practical advice on

  • Regulatory considerations at the design stage – What standards need to be applied for?

Other discussions include:

  • How to make use of the end-users perspective to harness innovation
  • Market research for new product development – from developing research objectives      to using market research to gain quick wins
  • Protecting your innovation through patents, trademarks and registered design
  • Incorporating human factors into product design
  • Improving quality in the design process to reduce manufacturing errors
  • How to claim tax credits for R&D work

If you are interested in attending then please contact Lucy Watkins

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